Dr. James Curran

Dr. James Curran USFSM

Title: Professor

CV: View CV

Phone: 941-359-4200

Email: curranj@sar.usf.edu

Office: C222

Area of Interest:

Jim Curran has over 35 years of experience working and researching in the field of marketing. Dr. Curran has taught courses on more than 20 different topics in marketing and management and delivered these courses on both the graduate and undergraduate levels.

His research interests include the use of technologies in marketing, customer loyalty and customer relationship management. The results of his research have been presented nationally and internationally and have been cited more than 650 times by other researchers. Dr Curran’s work has been published in the Journal of Service Research, Journal of Services Marketing, Journal of Relationship Marketing, Psychology & Marketing, Journal of Marketing Theory & Practice, Journal of Marketing Education, Journal of Business to Business Marketing and other journals.

Prior to joining the marketing faculty, he held sales and marketing positions with four large international precious metals firms, spent time consulting and managed his own manufacturer representative business. Dr. Curran holds a PhD in Business Administration/Marketing and an MBA from the University of Rhode Island and a BA in Mathematics from Fordham University.


Curran, James M. and Brian C. Healy (Forthcoming), “The Loyalty Continuum: Differentiating between Stages of Loyalty Development,” Journal of Marketing Theory and Practice.

Meuter, Matthew L., Deborah Brown McCabe, and James M Curran (2013), “An Investigation of the Influence of Interpersonal WOM versus Electronic WOM: Are All Forms of WOM Equally Valuable?” Services Marketing Quarterly, 34 (3), 240-256.

Curran, James M. and Ron Lennon (2013), "Comparing Younger and Older Social Network Users: An Examination of Attitudes and Intentions," The Journal of American Academy of Business, Cambridge, 19 (1), 28-37.

Lennon, Ron and James M. Curran (2012), “Social Networks and Older Users: An Examination of Attitudes and Usage Intentions,” Contemporary Marketing Review, 2 (2), 1-13.

Lennon, Ron, Randy Rentfro, and James M. Curran (2012), "Exploring Relationships between Demographics and Social Networking Use," Journal of Management and Marketing Research, 11 (September), 1-16

Curran, James M. and Ron Lennon (2011), “Participating in the Conversation: Exploring Usage of Social Media Networking Sites,” Academy of Marketing Studies Journal, 15 (1), 21-38.

Ngo, Fawn T., Raymond Paternoster, James Curran, and Doris Layton Mackenzie (2011), “Role Taking and Recidivism: A Test of Differential Social Control Theory,” Justice Quarterly, 28 (5), 667-697.

Curran, James M., Sajeev Varki, and Deborah E. Rosen (2010), “Loyalty and Its Antecedents: Are the Relationships Static?” Journal of Relationship Marketing, 9 (4), 179-199.

Curran James M. and Matthew L. Meuter (2007), “Encouraging Customer Adoption of Self-Service Technologies: Put a Little Fun in Their Lives,” Journal of Marketing Theory & Practice, 15 (4), 283-298.

Purinton, Elizabeth, Deborah E. Rosen and James M. Curran (2007), “Marketing Relationship Management: Antecedents to Survival and Dissolution,” Journal of Business-to-Business Marketing, 14 (2), 75-105.

Curran James M. and Deborah E. Rosen (2006), “Student Attitudes toward College Courses: An Examination of Influences and Intentions,” Journal of Marketing Education, 28 (2), 135-148.

Curran, James M. and Matthew L. Meuter, (2005) "Self-Service Technology Adoption: Comparing Three Technologies," Journal of Services Marketing, 19 (2), 103-113.

Rose, Gregory, Matthew L. Meuter, and James M. Curran (2005), “Online Waiting: The Role of Download Time and Other Important Predictors on Attitude toward E-Retailers,” Psychology & Marketing, 22 (2), 127-151.

Curran, James M., Matthew L. Meuter, and Carol F. Surprenant (2003), “Intentions to Use Self-Service Technologies: A Confluence of Multiple Attitudes,” Journal of Service Research, 5 (3), 209-224.

Rosen, Deborah E., James M. Curran, and Timothy B. Greenlee (1998), “College Choice in a Brand Elimination Framework: The Administrator’s Perspective,” Journal of Marketing for Higher Education, 8 (4), 61-81.

Rosen, Deborah E., James M. Curran, and Timothy B. Greenlee (1998), “College Choice in a Brand Elimination Framework: The High School Student’s Perspective,” Journal of Marketing for Higher Education, 8 (3), 73-92.