Communications & Marketing

For campus-specific logo files, including JPEG and EPS formats, please contact Tressa Presley McLeod with your request: tressapresley@usf.edu

USF Sarasota-Manatee campus Powerpoint Template

USF Sarasota-Manatee campus Letterhead

Brand fonts:

• Trade Gothic Bold Condensed for titles and Trade Gothic Condensed for body copy.

Substitute fonts to use for internal cmmunications:

• Arial Bold for headlines and subheads
• Arial for body copy

Can I use other fonts in my print materials?

Yes, but sparingly. Just remember that the goal is to select fonts that are easy to read and appropriate for your communications.

What else should I know about typography?

There are several common mistakes that are easily remedied. Here are a few general rules:

• Don't put two spaces after a period or colon.
• Don't exceed two fonts in your design project.
• Use decorative fonts sparingly.