Communications & Marketing

Branding Style

Brand Update

The official University of South Florida logo lockup is the preferred logo for all academic units and should be used for the majority of university communications. There are several variations to meet different needs, and together they comprise the university’s logo system.

Download logo usage guidelines


Logos


 

USFSM Logo Horizontal 

Horizontal (preferred) logo

Click to download logo.
Vector logos available upon request. Please contact schrock@usf.edu

USFSM Logo Stacked

Stacked logo

Click to download logo.
Vector logos available upon request. Please contact schrock@usf.edu

 


PowerPoint and Letterhead Templates


 

 


 Typography


 

Brand fonts:

  • Trade Gothic Bold Condensed for titles and Trade Gothic Condensed for body copy.

Substitute fonts to use for internal cmmunications:

  • Arial Bold for headlines and subheads
  • Arial for body copy

Can I use other fonts in my print materials?

Yes, but sparingly. Just remember that the goal is to select fonts that are easy to read and appropriate for your communications.

What else should I know about typography?

There are several common mistakes that are easily remedied. Here are a few general rules:

  • Don't put two spaces after a period or colon.
  • Don't exceed two fonts in your design project.
  • Use decorative fonts sparingly.

 

 


Colors


CORE COLORS

Green

USF GREEN

PMS: 342C 
CMYK: 93, 10, 75, 43 
RGB: 0, 103, 71 
HEX: #006747

White

WHITE

PMS: N/A
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: FFFFFF

USF Gold

USF GOLD

PMS: 4535C / 4535U
CMYK: 6, 8, 35, 12
RGB: 207, 196, 147
HEX: #CFC493

SECONDARY COLORS

Sand

SAND

PMS: 614
CMYK: 7, 4, 19, 0
RGB: 237, 235, 209
HEX: EDEBD1

Evergreen

EVERGREEN

PMS: 3435
CMYK: 96, 15, 84, 56
RGB: 0, 84, 50
HEX: 005432

 

ACCENT COLORS

The palette below represents our ‘interim’ colors and can be used until further notice.

Lemongrass

LEMONGRASS

PMS: 380
CMYK: 18, 0, 100, 0
RGB: 219, 228, 66
HEX: DBE442

Apple

APPLE

PMS: 376
CMYK: 44, 0, 100, 0
RGB: 156, 203, 59
HEX: 9CCB3B

Teal

TEAL

PMS: 341
CMYK: 80, 7, 62, 16
RGB: 0, 147, 116
HEX: 009374

 

Seaglass

SEAGLASS

PMS: 5503
CMYK: 38, 0, 25, 22
RGB: 128, 176, 166
HEX: 80B0A6

Storm

STORM

PMS: 7700
CMYK: 97, 53, 33, 10
RGB: 0, 100, 132
HEX: 006484

Silver

SILVER

PMS: 427
CMYK: 22, 12, 12, 0
RGB: 202, 210, 216
HEX: CAD2D8

 

Gray

GRAY

PMS: 430
CMYK: 55, 34, 32, 0
RGB: 126, 150, 160
HEX: 7E96A0

Slate

SLATE

PMS: 7545
CMYK: 75, 52, 47, 22
RGB: 70, 96, 105
HEX: 466069